What Is OTT? - Understanding The Modern Media Streaming
The term itself stands for “over-the-top”, which implies that a content provider is going over the top of existing internet services. OTT is a means ofproviding televisionand film content overthe internet at therequest and to suit therequirements of theindividual consumer.
OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.OTT television (also called internet TV or online TV) remains the most popular OTT content. This signal is received over the Internet or through a cell phone network, as opposed to receiving the television signal from a terrestrial broadcast or satellite. Access is controlled by the video distributor, through either an app or a separate Set-Top-Box. More than 60 per cent of US households would access one in a given month.
Benefit of the OTT Service
With OTT video delivery technology, people now have a multitude of options at their fingertips. They have the ability to view content on a variety ofplatforms such as: Smart TVs, Roku, Apple, computers, tablets, mobile phones, or gaming consoles. OTT systems overcome the limitations of the single operator set top box (STB) technology required by IPTV. With OTT, content is only delivered upon request. Each connected device has a unique connection to the source of the content via the internet, making it “unicast”- delivering one stream to one device.
Live Transcoding
– ABR (automatic bit rate)technology
– Exceptional picture andsound quality
– Ultra-low latencystreaming
– Intelligent transcodingoperations
– 3rd party integrations formore functionalitymulticast support
Platforms & Apps
Customizing and developing Apps for all major OTT service providers:
– Roku TV
– Apple TV
– Amazon Fire TV
– Google Chromecast
– Samsung & LG Displays
– iOS Apps
– Android Apps
– Set-Top-Box Apps
Reports & Analytics
Helping you streamline your business compatibility with any infrastructure. Get to know who watches you, where and how, then shape your content production and marketing strategies.
Having these reports will enable you to track your audience and find out which platforms or content are more popular? From which countries/regions you have viewer? Who are watching your channel? and a lot more..